For any business, promoting a new product is an exciting and terrifying event. This is especially true in today’s digital age, as there are several ways to promote a product across various platforms. Get some ideas on how you should promote a new product in the store and across the internet.
Bring Attention to It
An excellent way to promote a new product in-store is to draw attention to it. Store owners can do this by positioning the product display front and center of the store, hanging signs in the walls, and using color to attract consumers. Something as simple as using small colored dot stickers labeled “new” can go a long way for that particular product.
Use Social Media
Social media is excellent for getting the word out about your business—whether it be an upcoming event, sale, or new product. Be sure to highlight the new product across the various forms of social media and share details regarding all its unique features.
Email Marketing
In addition to social media, you can also take advantage of email marketing. By sending out an email to consumers, they become aware of the latest that you have to offer. The key is to generate organic traffic with automated emails, which can then highlight a new product you are trying to sell.
Take Advantage of SEO
Speaking of organic traffic, many people utilize google to find the products they need. This is why plenty of websites take advantage of Search Engine Optimization. This process works to ensure your site appears near the top of the search results, ultimately making your website more noticeable and increasing visitors.
Get Press
Consider reaching out to the local paper. If you plan on hosting an event to celebrate the launch of the product and show it off to people, make sure you invite the press so you can get coverage. Many people keep up to date with local news and having your product included in that is key for exposure.
Update from April 2021
If you're a brick and mortar store, there are a few additional options. Advertising in your store can direct customers to the new product. Leading up to the release of a new product, you can hand out post card sized announcements to customers, or put them in the customer's shopping bags. These could also be mailed out if you have a database of customer addresses.
